Campaign Analytics Platform
The digital ad tech ecosystem is complex with multiple players on the demand and supply side, ad serving agencies, and numerous campaigns. Investing in technology and staff to effectively monitor and analyze campaigns is an expensive proposition.
HOW CAN ADALYTICS HELP?
Adalytics leverages a visual narrative to answer the most pressing and timely questions related to digital ad campaigns, helping manage marketing budget more effectively. A comprehensive campaign performance analysis platform, Adalytics is designed for Media Agencies, and their Publisher and Media Quality Partners.
Data-driven decision making, informing media spend through actionable insights
Multi-source data aggregation from ad servers, audience, and media quality vendors, search engine marketing and data management platforms
Visual narratives about campaign performance including path-to-conversion and inventory performance
Industry-standard metrics with extensible data model
Fully custom user-centric
an interface built to anticipate
Core OLAP functionality
wrapped in intuitive controls for a tailored user experience
Personalized landing page ensuring data relevancy
and filtering functionality
Multi-source data blending for comprehensive campaign story
Smarter visualizations such as extended heatmaps to encourage discovery and data exploration
Simplified navigation to
enable zoom-in and zoom-out
transitions along the data story arc
Real-time notifications to manage course correction